Branding

A collective of women doctors approached us. Their mission: to change midlife healthcare from perimenopause and beyond by healing a broken system that silenced women’s symptoms.

Our clients were busy building their vision for women’s midlife health care. So, we got busy building them a brand.

Because women don’t stop at menopause. They become unstoppable.

As the sole writer on this project, I was tasked with brand naming, concepting, and writing their brand and photography guide, working hand-in-hand with our kickass strategists and designers to craft a brand we all fell in love with.

Below, some excerpts from this guide.